- A / B delad testning
- A/B Test
- AB Test
- Affiliate marknadsföring
- AI (artificiell intelligens)
- Aktivitetsflöde
- Analytics
- Andvändingstest
- API
- API - Application Programming Interface / applikationsprogrammeringsgränssnitt)
- Avvisningsfrekvens
- B2B-marknadsföring
- B2C-marknadsföring (Business-to-Consumer marketing)
- Bottom of the funnel content = Trattinnehållets botten
- Breadcrumbs
- Breadcrumbs
- CAC (Customer Acquisition Cost)
- Choice architecture
- Choice paralysis
- Chunking
- Churn hastighet/speed
- Click to call
- Click- map
- Closed-loop marketing
- CLV kundens livslängd värde
- Cognitive load
- Cohort analysis
- Content marketing
- Conversion maturity
- Conversion path
- CPA kostnad per åtgärd - cost per action
- CPL (kostnad per lead)
- CRM (Customer Relationship Management)
- Cross sell
- CTA
- CTA Copy
- CTA en uppmaning till handling - call to action
- CTR
- CTR (klickfrekvens)
- Dark Pattern
- Design credibility
- Differentiation
- Digital Marknadsföring
- Droppmarknadsföring - Dripp marketing
- Effektkartläggning
- Emotional Persuasion
- Engagemangsgrad
- Evergreen content
- Exit intent popup
- Exploration test
- Eyetracking
- Flicker
- Fold
- Functional tagline
- Funnel
- Gated Content
- Gated content
- GEO Target
- Goal gradient
- Google Analytics Health Check
- Gradual engagement
- Growth hacking
- Halo effect
- Heat map
- Impact mapping
- Implicit codes
- Inbound marketing
- Innehållsmappning - Content mapping
- Innehållsmarknadsföring - Content marketing
- Konverteringsgrad
- Konverteringstratt
- Konverteringsutvärdering
- Kundlojalitet
- Kundresa
- Landningssida
- Landningssida
- Lead
- Lead generation
- Lead magnet
- Lead Management
- Lead nurturing
- Lead points
- Leadmanagement
- Loss aversion
- Marketing Automation
- Marketing Automation specialist
- Marketing automation system
- Marketing automation utbildning
- Marketing automation verktyg
- Marketing KPI (Key Performance Indicator)
- Mouse move map
- Multivariat test
- NPS
- Omnichannel
- Omvandlingsfrekvens
- Persona
- Personalisering
- Persuasion techniques
- Positiv förstärkning
- Preheader
- Pricing techniques
- Prospect
- Prospect awareness scale
- Refinement test
- Retroaktivt test
- Scarcity
- Scroll map
- Seals of approval
- Social proof
- Sökvittring
- Split test
- Split URL-test
- Statistisk signifikans
- Step visualization
- Trial model
- Urgency
- Usability
- USP
- UX
- Value proposition
- Visuell hierarki